eSSe, Latin for “to be”, was created to empower and encourage individuals physically, mentally, and emotionally. At eSSe, we have a true passion for fitness, health, and wellness. With our activewear, we want the consumer to embody whatever it is that he or she wants to be.

“To be” fit.
“To be” healthy.
“To be” great.
“To be” strong.
“To be” amazing.
“To be” the best.
"To be" confident.
“To be” the best version of yourself possible.

It is personal. It is what YOU view as your ideal self. We are striving for greatness but in a comfortable and affordable way. 

Meet the Owner 

My name is Diera. I am a graduate of Kennesaw State University and also a certified personal trainer. I started this business to serve as a physical outlet for me to share my passion for fitness and to help others along the way. 

I have been active for nearly my whole life. In elementary school, I was in gymnastics and cheerleading. I, soon, transitioned to something more up my alley and started playing basketball in middle school. I stuck with the game through senior year of high school. When I got to college, I switched it up again moving from the sports side of fitness and more towards weightlifting and resistance training. Around this time is when I became more invested in fitness and the science behind it. I started doing research, learning new exercises, watching hundreds on hundreds of workout and exercise videos, and started challenging myself in the gym with different reps, sets, and ranges. Over the years, fitness has become therapy for me. It is my comfort place. It is what I do when I am stressed or frustrated. It is what I do when I am happy. It is my go to activity. It has become a lifestyle! I love every part of it. The ups, the downs, and everything in between. It is almost hard for me to fully express what fitness means to me and how it has changed my life! In all, I aim to bring my visions and passion for fitness and wellness to my brand.